8.5″ x 11″ Poster
Hang this poster up around the community – at gas stations, in grocery stores, at your dentist’s office, etc. – and in your department to encourage participation in this event.
Customize Online
11″ x 17″ Poster
Same drill as the 8.5 x 11″ poster: Hang it up all around town to draw attention to this great event.
Customize Online
Yard Sign
Place this sign in the front yard of your department to heighten community awareness about this event.
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Rack Card
Pass this card out to members of your community who might be interested in attending your open house! It serves as a handy reminder of the event.
Customize Online
Large Format Banner
Hang this banner on the front of your department to advertise the big event to your community.
Facebook Cover and Profile Photo
Upload these images to the profile and cover photo area of your department and/or personal Facebook pages.
Web Banner Ads
Upload these banner ads to the homepage of your department’s website so that anyone checking out your site will find out about the event.
Logos
Use these various logos for T-shirts, hats, and other apparel. They can also be supplied to media outlets that may be doing a story about your open house.
Promotional Checklist
Refer to this checklist to help you with ideas to promote your open house and spread awareness throughout your community about this event.
Generic Press Release
Use this press release to alert the public of this event. Send it out to your local media contacts to publish in your area newspapers for further community awareness.
NOTE: Our recommendation is to send this press release out only a few weeks before the event as it may go unnoticed if it is run before then. Another option is to have it run more than once for optimum exposure.
Year-Round Resources
8.5″ x 11″ Poster
Hang this Fire in You-themed poster up around the community in public, high-traffic areas including libraries, municipal buildings, supermarket bulletin boards and shop windows – places where it can be seen by hundreds of people every day.
11″ x 17″ Poster
Got a little more space? Use this larger version of the 8.5″ x 11″ poster.
Large Format Banner
Looking to make a big impression? Place these Fire In You-themed outdoor banners on your department to promote the campaign.
Yard Sign
Have your members place these signs on their lawns or ask for permission to post them in other public places.
Fire In You Brochure
Share this Fire In You brochure with anyone who has expressed an interest in volunteering. It is meant to encourage potential recruits to take the first step and speaks to the rewards and benefits of becoming a volunteer.
Rack Card
This is a shorter version of the brochure to share at community or department events.
Fire In You Cover Photos for Facebook
Upload a Fire in You-themed cover photo to your department’s Facebook page. This is a great way to communicate your recruitment initiative. Share the cover images with your department’s members also, as they too can use them for their personal pages.
Fire in You Digital Ads
Upload these Fire in You-themed ads to the homepage of your department’s website so that anyone checking out your site will see them. These ads can also be emailed to community partners for placement on their websites.
Fire In You Logo
Upload this logo to your website and use it in all of your department’s signage and on any other communication pieces.
Fire in You TV Commercial
Show this 30-second Fire in You TV commercial at your recruitment events or share them with your local media.
Links
Other organizations supporting the volunteer fire service in New York State and nationwide.
The Firemen’s Association of the State of New York
The Association of Fire Districts of the State of New York
The National Volunteer Fire Council
New York State Association of Fire Chiefs
Office of Fire Prevention and Control
Resource for Year-Round Fire Prevention and Life Safety Materials
Rockland County Recruitment Website
Statewide Recruitment Campaign “Is There a Fire In You?”
Recent Recruitment & Retention Articles
Understanding the New Class of Recruits
Getting Down to Business with Retention
Starting or Growing Your Junior Firefighter Program
Tips for Retention of New Recruits
Recruitment in the Fire Service: Understanding the Marketing Funnel
Recruiting the Next Fire Service Leaders: The Millennial Generation
Can Diversity Save the Volunteer Fire Service?
Recruit Volunteers to Your Department with Help from the ‘Make Me A Firefighter’ Campaign
How to Recruit, Retain and Train the Next Generation of Firefighters
30 Years of Youth Recruits Fill, Lead Small Department’s Ranks
Featured Coverage
RecruitNY Seeks Volunteer Firefighters
New York is proud state with a rich, diverse heritage, but one of its most cherished traditions is the volunteer fire service. Across New York, volunteer firefighters and emergency medical technicians stand at the ready, willing, able and eager to answer the call when anybody needs help.